There are people who keep
discreet about many things especially books and many personal belongings. Discussing about condoms is still a taboo. Condom Brand Skore, which has
launched a 'book' to hide condoms, a first by any condom maker in India is a
big hit in the market.
People are still shy to dabble about sex. Skore, the third largest condom brand in India, is marketing enthusiastically its unique Hidden Pack others too have been following suit.
KamaSutra Condoms has launched Wallet packs where the foremost part of the couple's
image remains hidden. It also has Hardwear packs which are plastic packs easy
to carry; KamaSutra Honeymoon Surprise pack that combine condom with fun accessories such as
satin blindfold and feather tickler; and Skyn that resembles a high-end perfume
pack.
"Inventions are required to make
it novel to the consumer in this group. New creations are imperative at present
according reports. There are people who
are open about sex and want to clear doubts regarding condoms.
Couples are getting bold and
sexual attitude is undergoing huge revolution. "Monotony sets in very fast
couple need something new with a tinge of variety
Skore's 'book' makes an effort to
tackle this issue as well. The first chapter is a curtain raiser enlightening the readers the do's and don'ts on wearing condom. The book gives a fantastic
insight into all about condoms, its usage, how to use. The pictorial
illustrations enhances the book, it is far from being boring. Priced
at Rs 240, the book will be available on online store condombazaar.com
Durex, another condom brand that
has Bollywood actor Ranveer Singh as brand ambassador, is also fully based on
innovations. "They are coming
out 'Love Pack’, which will be an assortment of products,"
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